Is Compulsive Mindset Marketing Too Creepy?
I found this on Twitter tonight. Good read. Fascinating write up by a marketer who interviewed his psychologist friend who was quite nervous to share this information.
Call it Black Hat Marketing?
It started with these questions.
“What would you need to turn the tables? To use profiling and data-driven stereotyping to amplify a compulsion?”
Marketers are trying to find new ways to make people click on that big “BUY NOW” button (BNB). People are BNB fatigued. They’re onto it now. “I must resist that Yellow Button. I must resist!”
How can marketers outwit them and create a compulsion to PRESS that button?
It’s as quiet as a sleeping church mouse in Sales-land ZZZZZ.
Read more here
Would you consider this approach too creepy? Too stalker-like?
Facebook loves this kind of stuff.
They have tons of data about us. Collected over many years! OMG! They have those pics of me at …. (most embarrassing events in your life).
- What makes us happy (our favs)
- What makes us mad (our pet peeves)
- What makes us drool – and it’s not cute cats! (more of that please)
- What makes us sad (sob sob)
- What makes our friends happy/mad/sad
- What gets us to actually click on that Big Yellow Button! (why do they like yellow buttons? Another post, I digress…)
When you use Facebook advertising, you can drill down to the most ridiculous minute criteria that make up your Ideal Client/Target Market. It’s called DRILLING DOWN.
What are we selling him again?
- Living in NYC area
- Age between 35-55
- With kids
- Income over $100,000/year
- Wears glasses/spectacles/eye huggers
- Plays tennis
- Likes Rolling Stones
- Likes alcohol
- Wears sneakers
- Flies American Airlines
- Other out-of-this-world critera
Come on, you need to have some laughs, right?
Because. You Want To. Press That. Yellow Button!
Live Long and Prosper. Peace.