Frozen is great for business!
Disney was taken aback by the huge success of their movie “Frozen”. They expected it to do well but they were surprised by how popular it became. And still is!
It was a movie for kids but do you know what? Adults are really just kids at heart…
This movie has great lessons for everyone, especially women.
Fed up with being Frozen!
Elsa, the Snow Queen (aka reluctant princess before) showed her vulnerabilities in the movie. She was fed up of being controlled, being micro-managed, of the expectations to be the Perfect Princess! She was fed up of keeping her feelings and real self Frozen inside!
Many kids love Elsa! Disney has sold over 3 million Frozen Elsa & Anna’s role play dresses already… Moms had to push Disney to get Elsa’s dress. They were quite unprepared for the popularity of #Frozen and #Elsa….
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