Mobile Advertising Overtakes Desktop!
You’ve probably heard this before. Mobile is big. And getting bigger!
Good report with 5 tips on how to target online customers especially those on mobile devices. Like did you know that mobile behaviour differs by country?
Meaning that your campaigns for USA must be different for India. Culture and language notwithstanding. Your pricing may be different too.
What about Canada? Could you use the same ads for Canada and USA?
Even campaigns for India may not be suitable for Indonesia or Malaysia.
Don’t assume that campaigns for Singapore would be suitable for Hong Kong or China. It’d be an expensive mistake to make.
Campaigns need to be customised or modified for different regions. Or maybe even behaviours. Don’t just use ONE ad like the one below!
Live Long & Prosper. Peace.