The Power of Taylor Swift
Not many companies intentionally give their customers bad experiences. On a consistent basis.
Those that do, it’s likely that they’re a monopoly like government departments, telecommunications or big airline companies. Mostly because they don’t care and they can get away with it.
Even then you cannot underestimate the power of unhappy customers.
Comcast and Time Warner Cable found out to their regret when their merger plans were rejected because of their terrible records for customer service. If they merged, they would have no incentive to improve their customer service.
Why Customer Service is the New Power!
You know what they say about happy customers? They may tell 10 of their friends if you’re lucky but unhappy ones?
Unhappy customers will tell 100 or more, especially on Social media.
Who can afford to have bad publicity? It’s best to be avoided.
Sometimes it can be resolved easily like recently when Taylor Swift took Apple to task on the social media site Tumblr for their policy of not paying artists, producers etc during the trial period of Apple Music.
Taylor has millions of fans and thousands of them shared her post until it went viral!
Apple saw the light and their corporate VP Eddie Cue quickly said that they will pay.
So be sure to give your customers AWESOME customer experiences to knock their socks off!
Long Live & Prosper! Peace.